Built Technologies
Growing construction fintech company with B2B products
In a little over a year of working at Built, we unlocked more than $15 million ARR for the company by shipping 2 major products in the commercial real estate sector for developers and capital providers. I also assisted in growing the contractor product (~200 new users, +$2 million) by improving the experience for secondary users and building integrations to accounting and project management software like Quickbooks and Procore.
+$20 million
Annual Recurring Revenue
+200
New Users
+2
Products Shipped
What are our users saying?
Select Projects
Enabling Collaboration between Capital Providers & Borrowers
In 2023, Built took up an audacious challenge to build a commercial real estate lending product that could be used by banks to fund construction projects. As a designer on the borrower product, I came in to establish the draw process for borrowers to request money on a regular basis as their projects progressed.
While the established OKRs are yet to be tested when this feature enters beta in May 2024, I facilitated alignment conversations across teams and designed an end-to-end experience for borrowers to build and request draws and lenders to review the requirements, request changes and disburse required funds.
Onboarding New Borrowers
With the goal of ensuring customer retention and usability of the key flows across varying scenarios and settings and reducing burden on implementations & customer success teams, Matt Gagliano (product designer) and I designed an experience to onboard new users from the point of receiving an invite email for the Borrower Portal to submitting their first draw, using introduction videos, getting started checklist, tour pop-ups, help documentation etc. (Features to be shipped in Jul-Sep 2024).
Designing an Overview Dashboard
We eventually want to iterate towards an effective dashboard for the major objects that Built supports. Over 2 sprints, I designed a Project Overview dashboard summarizing the health of the project and connecting Developers to the most important workflows that has growing.
This design will need to be continuously iterated as more elements and notifications are added to the experience.
Enabling Cashflow Forecasting
An important aspect of making successful real estate investments is ensuring projects don’t cost more than they will return after completion within a given timeline. We worked on this problem by creating a feature set from the ground up that took inputs from users around expected costs, and generated and visualized those costs and profitability over the period of the construction project.
Once the project started, these forecasts could be updated to tweak timelines and costs while preserving the version history so users could analyze the accuracy of their initial projections and use those learnings in future investments.
Contractor Compliance and Integrations
When awarding contracts, developers need to ensure that contractors are compliant with various liability insurances, city notices and other requirements. We improved the requirement creation, submission and review experience that enabled contractors to start working faster, and reduced confusion for all users involved that saved additional back and forth communications (reduced 7-10 days of lag time).
We also enabled integrations with popular enterprise resource planning and accounting softwares that made Built a more acceptable solution to users with existing software pipelines, unlocking $1 million in less than 4 quarters. These include Procore (contractor management), Quickbooks (accounting and payments), DocuSign (document review & signing), Sage Intacct and Sage 300 (ERP & budgeting).
Change Orders & Budget Adjustments
Change management in construction projects is a prevalent but messy process filled with manual cross-checks, lots of phone calls, document submissions and other pain points.
I partnered with Matt Gagliano (product designer) to design a solution that greatly reduced the friction in the process and enabled users to propose changes with associated costs which were in turn tied to budgets, and if needed, budget adjustments. When the draw was requested, the budget adjustment would also need to be approved, ensuring funding for the changes without much human involvement.
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